For the Diesel Reboot Campaign following the appointment of Creative Director Nicola Formichetti, I worked with his studio, TwoHustlers, and Meri Media developing the concept and extrapolating the campaign identity into a spatial retail experience.
#DIESELREBOOT
By successfully engaging young creative talent found within the Tumblr community, the project became one of the first user-generated fashion campaigns, which was praised by both the fashion industry and advertising agencies. The interactive space then drew content from the campaign’s participants as well as our collaborators.
